About the publication
About Digital Marketing Dynamics
An independent publication for people who have to make marketing decisions without a marketing department.
Editorial policy
- No sponsored content and no paid placements. Nothing on this site was paid for by a vendor, and no links are sold.
- Vendor references are examples, not endorsements. Where an article names a tool or a service company it is to make a point concrete. We say when the mention is illustrative, and we prefer to describe the category of tool over the brand.
- Numbers are sourced or labelled as rules of thumb. If a figure is a benchmark from a named study we say so. If it is our own working estimate we say that too.
- Articles are revised, not republished. When advice ages, the article at the original URL is updated and the revision date changes. We do not spin up a new URL for a light rewrite.
- Corrections are made in place. Send them to the editorial address on the contact page.
Who we write for
The owner-operator, the office manager who was handed the website login, and the small in-house team with a budget measured in thousands rather than millions. That reader does not need a treatise on marketing theory. They need to know which of the fifty things they could do this month are the three that matter, and how to tell whether those three worked.
How the sections are organised
Seven hubs: digital marketing strategy, SEO, social media, content marketing, lead generation and CRM, branding and web design and planning. Each hub explains the discipline in plain terms and links to the articles inside it. The full archive lists everything.
What we are working on
Thirty-two articles across seven sections, each revised as platforms and prices move. Over the coming year the plan is to revisit every piece at least once, to add a small number of deeper guides where readers have asked for them, chiefly on pricing pages, review systems and AI-assisted search, and to keep the archive small enough that everything in it is worth reading. We would rather maintain forty good pieces than publish four hundred forgettable ones, and the benchmarks article explains the revise-or-retire rule we hold ourselves to.
How to use the site
Start with the section hub that matches the decision in front of you; each hub explains what matters in that discipline and what to ignore, then points to the specific articles. Every article opens with a short "in brief" box so you can tell in ten seconds whether it answers your question, and closes with related reading. Revision dates are shown on every piece. If something has aged and we have not caught it, the contact page is the fastest way to tell us.
Independence
The publication is privately owned and carries no advertising. It is funded by its owner as a long-term editorial project. We occasionally link to marketing service providers, including ones the owner has a relationship with, when an article discusses a service category; those links are always in editorial context, never in exchange for payment, and the article would make the same point without them.