/* Digital Marketing Dynamics — "Paper & Ember" editorial skin. Written for this site only. */
:root{--paper:#fbf7f1;--paper-2:#f3ece2;--ink:#1f1a17;--ink-2:#57534e;--rule:#e4dccf;--ember:#c2410c;--ember-2:#9a3412;--cream:#fff7ed;--max:1120px;--serif:Georgia,"Iowan Old Style","Palatino Linotype",serif;--sans:"Helvetica Neue",Helvetica,Arial,sans-serif}
*{box-sizing:border-box}html{scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--ink);font:17px/1.65 var(--sans);-webkit-font-smoothing:antialiased}
a{color:var(--ember-2);text-decoration:underline;text-decoration-thickness:1px;text-underline-offset:3px}a:hover{color:var(--ember)}
.skip{position:absolute;left:-999px;top:0;background:var(--ink);color:#fff;padding:8px 12px}.skip:focus{left:8px;top:8px;z-index:99}
.wrap{max-width:var(--max);margin:0 auto;padding:0 22px}
.masthead{border-bottom:1px solid var(--rule);background:var(--paper)}
.masthead-row{display:flex;align-items:center;justify-content:space-between;gap:20px;min-height:68px;flex-wrap:wrap}
.brand{display:flex;align-items:center;gap:10px;text-decoration:none;color:var(--ink)}.brand-mark{width:30px;height:30px}
.brand-text{font:700 19px/1 var(--serif);letter-spacing:.2px}
.topnav{display:flex;gap:4px 18px;flex-wrap:wrap;font-size:14.5px}.topnav a{color:var(--ink-2);text-decoration:none;padding:6px 0;border-bottom:2px solid transparent}.topnav a:hover{color:var(--ink);border-color:var(--ember)}
.eyebrow{font:600 12px/1.2 var(--sans);letter-spacing:.14em;text-transform:uppercase;color:var(--ember);margin:0 0 10px}.eyebrow a{color:inherit;text-decoration:none}
h1,h2,h3{font-family:var(--serif);font-weight:700;line-height:1.15;color:var(--ink);margin:0 0 .5em}
h1{font-size:clamp(34px,5vw,54px);letter-spacing:-.01em}h2{font-size:clamp(24px,3vw,32px);margin-top:1.6em}h3{font-size:20px;margin-top:1.3em}
.lede{font-size:20px;line-height:1.5;color:var(--ink-2);max-width:62ch;margin:0 0 18px}
.hero{background:linear-gradient(180deg,var(--paper-2),var(--paper));border-bottom:1px solid var(--rule);padding:56px 0 48px}
.hero-grid{display:grid;grid-template-columns:1.5fr 1fr;gap:40px;align-items:start}
.hero-aside{background:var(--cream);border:1px solid #fed7aa;border-radius:12px;padding:22px 24px}
.aside-h{margin:0 0 10px;font:600 13px/1 var(--sans);letter-spacing:.12em;text-transform:uppercase;color:var(--ember-2)}
.start-list{margin:0;padding-left:20px}.start-list li{margin:8px 0}
.hero-links{display:flex;gap:12px;flex-wrap:wrap;margin-top:22px}
.btn{display:inline-block;background:var(--ember);color:#fff;text-decoration:none;font-weight:600;padding:12px 20px;border-radius:8px;border:1px solid var(--ember)}.btn:hover{background:var(--ember-2);color:#fff}
.btn-ghost{background:transparent;color:var(--ink);border-color:var(--ink)}.btn-ghost:hover{background:var(--ink);color:#fff}
.band{padding:44px 22px}.section-h{font-size:clamp(22px,2.6vw,28px);margin:0 0 22px;padding-bottom:12px;border-bottom:2px solid var(--ink)}
.hub-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(230px,1fr));gap:14px}
.hub-tile{display:flex;flex-direction:column;gap:6px;background:#fff;border:1px solid var(--rule);border-radius:12px;padding:18px;text-decoration:none;color:var(--ink);transition:transform .15s,border-color .15s}.hub-tile:hover{transform:translateY(-2px);border-color:var(--ember)}
.hub-num{font:700 13px/1 var(--sans);color:var(--ember)}.hub-name{font:700 20px/1.2 var(--serif)}.hub-blurb{font-size:14.5px;color:var(--ink-2)}
.grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:18px}
.card{background:#fff;border:1px solid var(--rule);border-radius:12px;padding:20px 20px 16px}.card h3{margin:6px 0 8px;font-size:19px}.card h3 a{color:var(--ink);text-decoration:none}.card h3 a:hover{color:var(--ember)}
.card p{margin:0 0 8px;font-size:15px;color:var(--ink-2)}.card-meta{font-size:13px;color:#78716c}
.page-head{padding:40px 22px 8px}.crumbs ol{list-style:none;margin:0 0 14px;padding:0;display:flex;flex-wrap:wrap;gap:6px;font-size:13.5px;color:var(--ink-2)}.crumbs li+li::before{content:"/";margin-right:6px;color:#a8a29e}.crumbs a{color:var(--ink-2)}
.prose{max-width:74ch;padding-top:8px;padding-bottom:40px}.prose.narrow{max-width:70ch}.prose p{margin:0 0 1.1em}.prose ul,.prose ol{margin:0 0 1.2em;padding-left:26px}.prose li{margin:6px 0}
.prose blockquote{margin:1.4em 0;padding:14px 20px;border-left:4px solid var(--ember);background:var(--cream);font-family:var(--serif);font-size:19px}
.prose table{border-collapse:collapse;width:100%;margin:1.2em 0;font-size:15.5px}.prose th,.prose td{border:1px solid var(--rule);padding:9px 11px;text-align:left;vertical-align:top}.prose th{background:var(--paper-2)}
.article{max-width:820px}.article-head{padding:8px 0 10px;border-bottom:1px solid var(--rule);margin-bottom:22px}
.byline{font-size:14px;color:#78716c;margin:8px 0 0}
.takeaways{background:var(--cream);border:1px solid #fed7aa;border-radius:12px;padding:16px 22px;margin:0 0 26px}.takeaways h2{font:600 13px/1 var(--sans);letter-spacing:.12em;text-transform:uppercase;color:var(--ember-2);margin:0 0 10px}.takeaways ul{margin:0;padding-left:20px}.takeaways li{margin:6px 0}
.back{font-size:15px;color:var(--ink-2);border-top:1px solid var(--rule);padding-top:16px}
.related{padding:10px 0 50px}.related h2{font-size:24px;margin:0 0 16px}
.faq{border:1px solid var(--rule);border-radius:10px;background:#fff;margin:10px 0;padding:0 16px}.faq summary{cursor:pointer;list-style:none;padding:14px 0}.faq summary::-webkit-details-marker{display:none}.faq summary h3{display:inline;font-size:18px;margin:0}.faq[open] summary{border-bottom:1px solid var(--rule)}.faq div{padding:12px 0 16px}
.plain{list-style:none;padding:0}.plain li{margin:8px 0}
.foot{background:var(--ink);color:#d6d3d1;margin-top:30px}.foot a{color:#fdba74}.foot-grid{display:grid;grid-template-columns:1.6fr 1fr 1fr;gap:32px;padding:44px 22px 20px}
.foot-brand{font:700 20px/1 var(--serif);color:#fff;margin:0 0 12px}.foot-blurb{font-size:14.5px;line-height:1.6;margin:0 0 10px;max-width:46ch}
.foot-h{font:600 12px/1 var(--sans);letter-spacing:.14em;text-transform:uppercase;color:#a8a29e;margin:0 0 12px}.foot-list{list-style:none;margin:0;padding:0}.foot-list li{margin:7px 0;font-size:15px}
.foot-bottom{border-top:1px solid #3f3a36;padding:16px 22px 26px;font-size:13px;color:#a8a29e}
@media (max-width:860px){.hero-grid,.foot-grid{grid-template-columns:1fr}.hero{padding:40px 0 34px}.topnav{font-size:14px}}
.aside-form{margin-top:18px;padding-top:18px;border-top:1px solid #fed7aa;display:flex;flex-direction:column;gap:6px}.aside-h2{margin-bottom:2px}
.aside-note{margin:0 0 6px;font-size:14.5px;color:var(--ink-2)}
.aside-form label{font-size:13.5px;font-weight:600;color:var(--ink)}.aside-form .opt{font-weight:400;color:#78716c}
.aside-form input,.aside-form textarea{font:15px/1.4 var(--sans);padding:9px 11px;border:1px solid var(--rule);border-radius:8px;background:#fff;color:var(--ink);width:100%;box-sizing:border-box}
.aside-form input:focus,.aside-form textarea:focus{outline:2px solid var(--ember);outline-offset:1px;border-color:var(--ember)}
.aside-form .btn{margin-top:8px;cursor:pointer;font-size:15px}.aside-form .btn:disabled{opacity:.6;cursor:wait}
.form-status{margin:4px 0 0;font-size:14px;min-height:1em}.form-status.ok{color:#166534}.form-status.err{color:#b91c1c}
.talk-to-alex-sticky{position:fixed;top:12px;right:16px;z-index:60;background:#c81e1e;color:#fff;border:0;border-radius:999px;padding:15px 30px;font:800 18px/1 var(--sans);letter-spacing:.06em;box-shadow:0 6px 18px rgba(200,30,30,.35);cursor:pointer;animation:alex-bounce 2.4s ease-in-out infinite}
.talk-to-alex-sticky:hover,.talk-to-alex-sticky:focus-visible{background:#a51818;outline:3px solid #fff;outline-offset:2px}
.talk-to-alex-sticky.is-live{animation:none;background:#7f1d1d}
@keyframes alex-bounce{0%,70%,100%{transform:translateY(0)}78%{transform:translateY(-7px)}86%{transform:translateY(0)}92%{transform:translateY(-3px)}}
@media (prefers-reduced-motion:reduce){.talk-to-alex-sticky{animation:none}}
@media (min-width:821px){.masthead-row{padding-right:230px}}
@media (max-width:820px){.talk-to-alex-sticky{top:auto;bottom:14px;right:12px;padding:13px 22px;font-size:16px}}
.band-links{margin-top:22px}
#vapi-support-btn{display:none!important}